When a win becomes embarrassing

I saw a sports item in Yahoo about this Florida HS football team that had to defend its 83-0 win. As the story goes, it appears that they (the coach especially) are being taken to task for winning by such a wide margin. Like it was solely their fault and that their opponents had nothing to do with it. Or, that there should have been a point when they should have stopped scoring so as not to embarrass their opponents.

Anyone who plays seriously in any kind of sport knows that this is simply not possible. A game is a game. It is not an event to score brownie points with your opponent, or to be voted the nicest person on earth. It is not a PR event. It is a competition.