Are conference bags still relevant as promotional vehicles for event sponsors?
It doesn’t seem so based on the contents of a bag that was given to delegates of the BusinessWorld Economic Forum held last July 12, 2016 at the Shangri-La at the Fort in Taguig City.
Only a handful of sponsors had promotional materials or items inside the bag. It was pretty dismal, particularly since the only items inside the bag about the economic forum was a half-fold program and the delegate’s I.D.
|Do event sponsors still consider the conference|
bag a promotional vehicle for their companies
and/or products and services?
Plainly speaking, the bag comes nowhere near the prestige of the event. Speakers topbilled by Manuel V. Pangilinan who heads the MVP Group of Companies, Vice President Leni Robredo and Finance Secretary Carlos Dominguez III tackled the topics of succession, integration, disruption and capacity – with the aim of understanding, predicting and influencing the country’s business and economic growth, particularly in light of forthcoming changes under the Duterte administration.