Are conference bags still relevant as promotional
vehicles for event sponsors?
It doesn’t seem so based on the contents of a bag that
was given to delegates of the BusinessWorld Economic Forum held last July 12,
2016 at the Shangri-La at the Fort in Taguig City.
Only a handful of sponsors had promotional materials or items
inside the bag. It was pretty dismal, particularly since the only items inside
the bag about the economic forum was a half-fold program and the delegate’s
I.D.
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| Do event sponsors still consider the conference bag a promotional vehicle for their companies and/or products and services? |
Plainly speaking, the bag comes nowhere near the prestige
of the event. Speakers topbilled by Manuel V. Pangilinan who heads the MVP
Group of Companies, Vice President Leni Robredo and Finance Secretary Carlos
Dominguez III tackled the topics of succession, integration, disruption and
capacity – with the aim of understanding, predicting and influencing the
country’s business and economic growth, particularly in light of forthcoming
changes under the Duterte administration.
